Activision Bungie S Destiny Can Coexist With Call Of Duty
And much like World of Warcraft, there is a significant financial backing behind Destiny, one that Activision believes sets a precedent for new IPs. Obviously, Activision would like to turn Destiny into a blockbuster franchise like Call of Duty, but that takes a substantial amount of money. According to Activision CEO Eric Hirshberg, his company’s investment in Destiny is “probably one of the biggest investments in a new IP that’s ever been made in this industry....